Latest SEO Trends In 2020 | 5 SEO Trends You Need To Know

As new companies are introduced to the market every day, the competition to rank on google increases. To secure yourself as a business it is necessary to be up to date with all the SEO trends as well as with the changes Google makes to its algorithm.

Here are the 5 latest SEO trends in 2020.

Voice Search: Users Are Searching More Using Voice

Voice technology is taking over as we move forward. In 2016, Google reported that 20% of the searches that took place on their apps and Android devices were using voice. In addition, voice searches are now available in more than 100 languages. The smarter voice technology gets, we should see people are using it more often as it’s more convenient and handy than search.

Mobile Search Is Priority

As the world goes more mobile, more than half of the searches are done using a mobile. That confirms that SEO marketers need to ensure that their website is mobile friendly and pay close attention to how their mobile SEO is performing.

As mentioned in our first point above, voice search is growing with time. Which only explains why you should optimize mobile as it’s expected that the more voice search is used the more users will use mobile for search.

The World Is Going More Digital

The future is digital. As 44% of companies have shifted their strategy to a digital-first approach, all marketers should start thinking more digital to enhance the customer experience.

Make it a priority to have a UX designed website for the customer experience to be as smooth as possible, and help them find the information that they need without any obstacles. Additionally, a high level of attention should be paid to the loading speed of the website as it has a great impact on the bounce rate.

BERT Is The One

The way Google improves their user experience is by using learning algorithms. BERT (Bidirectional Encoder Representations From Transformers) is the last main change Google has made since RankBrain in 2014 and they’ve been using it for years now.

SEO marketers who use the BERT model boost their chances of ranking on the first page for featured snippets on Google SERP. However, it’s not possible to optimize BERT as Google uses BERT to enhance its interpretation of natural language. It will also have the most effect on conversational queries where prepositions such as “on” or “at” makes a difference in the meaning.

Featured Snippet

Featured Snippet is the summary position at the top of the SERP result. Google’s search engine has been massively impacted since Featured Snippets started taking place. Almost half of the searches drive zero clicks because users get their answer from the Featured Snippets without needing to click on any links. Furthermore, it was reported that Featured Snippets receive more traffic than the first organic result.

A Wrap-Up Of The New SEO Trends In 2020

As soon as marketers feel like they’ve dominated the SEO game, there comes Google with new updates to how their algorithm works. It’s crucial to keep your hands on the pulse and adapt your tactics as new changes arise. That’s the only way you can stay ahead of the SEO game.

We understand that some thriving businesses are too busy to dedicate the great amount of time required to ensure their SEO is up-to-date, that is why we are here. We are here to help businesses to stay ahead of their SEO and make sure that they are ranking up on Google, which eventually leads the business to grow their customer base.

C lick here to visit Toot Marketing’s website today for more information about our services.

Latest SEO Trends In 2020 | 5 SEO Trends You Need To Know