So what on earth is an H1 tag? A H1 tag is a HTML tag that indicates a heading on a website. This is often the first header that is visible on a page. You should always only use one H1 tag as this is the main heading of the page. The other headings will be H2 to H6 tags. The H2 tag is f ex your subheading and should contain similar keywords to the H1 tag.
Don’t confuse the H1 tag with the HTML title tag as this is completely independent from the header tags. It is good SEO practice to make the title tag the same as your H1 tag pluss the title of your website.
The H1 tag is so important because it is the highest level tag so make sure you make your H1 tag specific to the page to make sure to rank for it. So let’s say you want to rank for “luxury leather bags” as this is what the page is about or it is what you are selling. By making this the main heading, Google will understand the importance of these words and rank your page for them.
About 80% of search results in Google use a H1 tag, this tells you how important it is. So make sure your H1 stands out. Another good tip is to make your H1 tag 20 to 70 characters. And lastly, make sure it is relevant to your page.