Snowpeak – Microsoft Ads

As a valued PPC Microsoft Ads client, they partner with us to connect with adventure enthusiasts, drive targeted traffic, and enhance their brand presence in the competitive outdoor lifestyle market.
May 7, 2025
MICROSOFT ADS SNOWPEAK

Who are Snowpeak?

Snow Peak is a globally recognised brand specialising in premium outdoor gear and apparel, renowned for their innovative designs and commitment to quality craftsmanship.

What did we build?

We replicated the success we had already achieved for Snow Peak on their Google Ads. We used a combination of shopping/product display campaigns and search campaigns.

2

What was the ROI?

We consistently delivered an ROI of above 400% (4X return) - with maximum performance in promotional periods hitting as high as 1200% (12X return). This beats out the e-commerce for apparel standard ROI at 200-300%

3

How long did it take?

We achieved this result within a month of launch! Most of the legwork had already been achieved in a 3 month period before launching Microsoft on their Google Ads campaigns.

Why get started on Microsoft Ads?

These ads offer a powerful way to reach a unique and less competitive audience. With lower costs and higher ROI potential, it’s an effective tool for driving targeted results across search platforms.

OF OVERALL SEARCH

Microsoft handles 34% of all online searches, making it the second- largest search engine by traffic.

62 MILLION

ONLY USE MICROSOFT

It has been found that an estimated 62 million users exclusively use Microsoft as their search provider.

CHEAPER THAN GOOGLE

With an average CPC 40% cheaper than Google and 50% higher CTR Microsoft shouldn’t be overlooked.

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