Snowpeak – Enterprise SEO

With a strong presence in the outdoor lifestyle market, they sought to enhance their digital footprint and organic search visibility in the UK.
May 7, 2025
ENTERPRISE SEO SNOWPEAK

Who are Snowpeak?

Snow Peak is a globally recognised brand specialising in premium outdoor gear and apparel, known for its innovative designs and commitment to quality craftsmanship

What did we do?

We led a TLD transition from snowpeak.co.uk to uk.snowpeak.com, ensuring seamless migration. Alongside this, we executed a comprehensive Enterprise SEO strategy, incorporating technical SEO, content optimisation, and strategic link-building to strengthen their search presence.

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What was the result?

After 12 months, Snow Peak’s monthly organic traffic grew from 5,900 to 16,000—a 171% increase. This successful migration and SEO strategy enhanced their visibility, engagement, and revenue- driving traffic in the UK market.

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How long did it take?

Traffic began increasing within four months, with full results achieved over 12 months. This growth boosted brand visibility, customer engagement, and sales opportunities in the UK market

Why do I need Enterprise SEO?

Enterprise SEO ensures sustained search visibility and helps convert that visibility into real business results.

TRAFFIC TO #1 SPOT

The number 1 spot in Google receives 28% of all traffic for that search. This drops to 4% by position 5

3.8X Backlinks

TO ACHIEVE POSITION 1

Rankings in position 1 have 3.8X more backlinks than those in position 2-10.

PURCHASE FROM PAGE 1

92% of searchers with purchase intent reported purchasing from results from page 1.

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