Orvis & Barbour – Enterprise SEO

Both brands are known for their craftsmanship, tradition, and commitment to excellence in the outdoor industry.
May 7, 2025
ENTERPRISE SEO ORVIS & BARBOUR

Who are Orvis & Barbour?

Orvis and Barbour are two iconic heritage brands specialising in high-quality outdoor apparel, fly fishing gear, and lifestyle products.

What did we do?

We delivered a comprehensive Enterprise SEO strategy, utilising all core SEO techniques, including technical SEO, on-page optimisation, content strategy, and high-authority link building. Our aim was to boost organic visibility, enhance search rankings, and drive sustained traffic growth.

2

What was the result?

Over two years, our SEO efforts led to a 130% increase in organic traffic, growing from 55,000 to 127,000 monthly visitors. This resulted in greater brand visibility, improved engagement, and increased revenue-generating traffic for both brands.

3

How long did it take?

This transformation was achieved over a 24-month period, with continuous refinements, optimisations, and strategic execution to ensure long-term organic growth and search engine dominance.

Why do I need Enterprise SEO?

Enterprise SEO is essential for sustaining top search rankings, driving consistent traffic, and gaining a competitive edge in crowded markets. It strengthens long-term visibility in search engines and transforms that visibility into measurable business growth.

TRAFFIC TO #1 SPOT

The number 1 spot in Google receives 28% of all traffic for that search. This drops to 4% by position 5

3.8X Backlinks

TO ACHIEVE POSITION 1

Rankings in position 1 have 3.8X more backlinks than those in position 2-10.

PURCHASE FROM PAGE 1

92% of searchers with purchase intent reported purchasing from results from page 1.

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