Having an engaged email database is important for any business. But how do you get those sign-ups? There are a variety of ways to have potential customers sign up to your newsletter for you to reach out to them with news, offers and contests.
- Offer a sign-up incentive: This is one of the most effective ways to grow your email database. Offer your website visitors a free download, a discount, or exclusive content to entice them to sign up for your email list.
- Make it easy to sign up: Include a clear and prominent sign-up form on your website, blog, and social media platforms. This will make it quick and easy to sign up
- Use lead magnets: Create valuable content, such as e-books, webinars, or templates, that people can access in exchange for their email address.
- Leverage social media: Promote your email sign-up on your social media channels and encourage your followers to join your list. It is great to combine this with nr. 1
- Use exit-intent pop-ups: Use exit-intent pop-ups to capture email addresses from visitors who are about to leave your website.
- Host events: Collect email addresses from attendees at events, such as seminars, workshops, or networking events. Offline connections are also important.
- Run contests: Run a contest or giveaway and require participants to provide their email address to enter. This works on your website and social media
- Partner with other businesses: Partner with other businesses that compliment yours and exchange email lists to reach new audiences who also might be interested in your products or services..
- Include a sign-up link in your email signature: Include a link to your sign-up form in your email signature, so that people can easily join your list.
- Use re-engagement campaigns: Use re-engagement campaigns to target people who haven’t opened your emails in a while, and encourage them to sign up again.
Need help growing your email database? Contact Toot Marketing today.